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Italian InsurTech

Prima Salute

by Prima Assicurazioni

3.9(876 reviews)

Prima Assicurazioni, Italy's leading InsurTech unicorn, applies AI-driven pricing and a fully digital experience to health insurance, making it the choice of Italy's tech-savvy generation.

Monthly Premium

€52 - €180

Deductible

€250

Coverage Type

standard
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Coverage Details

Hospitalization
Outpatient Care
Dental
Vision
Mental Health
Maternity
Prescription Drugs
Emergency Care
International Coverage
Telehealth

Pros

  • Italian InsurTech innovation
  • AI-driven fair pricing
  • Fully digital experience
  • Fast claims settlement

Cons

  • Newer health product line
  • Limited hospital contracts

Editorial Review

Prima is proving that Italian InsurTech isn't just about auto insurance — its health expansion is already disrupting the market.

StartupItalia 2025

Key Highlights

  • Italian InsurTech leader
  • AI pricing engine
  • Fully digital experience

Quick Summary

ProviderPrima Assicurazioni
CountryItaly
Rating3.9/5
Reviews876
Typestandard

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